Beginner's Guide to App Store Optimization

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There are millions of apps out there on the major app stores — 2 million on Apple's App Store and 2.2 million on Google Play, to be precise — and most of them never even get the chance to be seen by a large audience. In fact, less than 0.01% of consumer mobile apps will be considered a financial success.To get more news about Google Play App Keyword Ranking Service, you can visit aso700.com official website.The truth is, many of these “failed” apps are actually quite good! If you search for a genre like “productivity” and scroll down to see the apps that don’t rank well, you’ll find that many of them solve the problem in an interesting way.Yet somehow a handful of new app developers are able to “break through the noise,” get their mobile application to the top of the app store rankings, and rake in the cash. For example, Boom Beach (a gaming app) made upwards of $2 million in a single month.Clearly, getting discovered is a huge key to make your app go viral, while others get buried in the search results, but how do you do this? Well, one of the most important strategies for getting your app to rank high is app store optimization (ASO).According to Apptentive, more apps are discovered through the app store than any other channel:App store optimization is almost like SEO for apps. Just as search engine optimization allows your site to get more visitors and reach more potential customers by ranking higher in the SERPs, app store optimization helps you reach more potential users by ranking higher in the app store.Optimizing your app store requires a deep understanding of your target market. By understanding which keywords they are using, you can start optimizing your app for those specific keyword search results. This is the most important mobile app element you can pursue because discovery through app store search is what results in the majority of installs.But most app store publishers aren’t investing in ASO, which makes the opportunity even greater for those who are. It’s an easy, low-cost way to compete with brands and developers who have large advertising budgets.In this post, I’ll show you how exactly ASO works, and how you can leverage it to your advantage.When it comes to SEO, you’ve got a variety of factors that contribute to how well your page ranks, like how many backlinks you have or how well your tags are optimized. Similarly, there are a set of factors that influence how well your app ranks in the app store. Here are some of them:Keywords are the words that your target audience uses to search for apps and products similar to the one(s) you offer.According to Trademob, you should first use tools like Google Keyword Planner and Google trends to get a good sense of the general idea of the keyword and related searches. Then you can move on to app data and insights tools like SensorTower or App Annie, which provide information and a more comprehensive understanding about keyword search suggestions for apps, as well as the keywords that your competitors are using.For example, App Annie is used by 94% of the top 100 app publishers. When it comes to ASO, they have a specific section dedicated to keyword discovery where you can see any app’s top ranking keywords.
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