What does it mean to advertise on Facebook Ads?
In addition to the simple meaning of advertising to show us more, we must understand that making friends with the platform beforehand, understanding how it works, how it feeds, what things it likes more and what things less, so that in the end it rewards us.
Facebook is a platform that thinks purely and exclusively about its users, therefore if your ads do not generate interaction with them, they do not like or block your ads, they may be very expensive, since Facebook will interpret that it is not to your taste. audience and thus, will make you pay dearly for those ads. It is a form of punishment for content of little value for platform users buy facebook random comments
.Why do I have to be so careful with my ads?
The advertisements that we put into circulation can generate two things for us, success or failure. Success can come with connecting with larger potential clients, generating interaction, making our content seen and, better yet, making it viral. On the other hand, if with our ad we cannot connect with anyone, if our ad does not generate interest in our potential clients and they find it tedious to find our ad, we will spend money in vain.What do I have to take into account when making my ads?
The first thing you should keep in mind when making your ads is to think about the diversity of formats and styles. Your potential customer may only interact with static images or they may only like videos. But at the beginning of each campaign we should not assume that you will like a particular format. We must test everything within our reach.Does Facebook read my ads?
Of course! Facebook reads not only the text that we place as main titles in our ads, but it will also know your communicative intention by reading the images. This is a very important point since if your image does not convey joy, confidence, tranquility or enthusiasm it may not be approved.How do I know if my image can be accepted by Facebook?
Here we share a link so you can know what emotion the image of your ad conveys.
Another thing to keep in mind when planning our campaigns is to think about different formats. We can think of the formats from static images, image carousels or videos. It is clear that in recent times video is what most empathizes with your potential client, however you may not have videos or perhaps you are embarrassed to appear on camera. But don't worry because you can use images and generate videos with them.Is the amount of text in my ad images important?
Until recently, Facebook only allowed us to have 20% text in our images. But today that doesn't work anymore.What budget do I use in my campaigns?
The campaign budget will clearly depend on your pocket, but something we must keep in mind is that we cannot invest less than a dollar per interest rate. What does this mean? That we cannot expect Facebook to show our ad to people who share four or five interests in an entire country and with a wide age range. The more precise the better, that is, our results will be more in line with our budget.How many interests should I place in each ad?
The first thing we should do before thinking about interests would be to prepare our Bayer persona (Link). In this way we will get an idea of what our potential client would like and thus determine what interests could be tested.
Now, how much interest do we put in? Many would say that depending on the budget we may have to put in no more than two or three. However, this creates a problem: What is the winning interest? In our courses we recommend that individual interests are always tested. This way we will know which is the winner and we will not spend interest that does not generate results.How long does it take Facebook to give results?
Generally, once the campaign is finished and published, it may take four to five hours to activate and a few more hours to start having results.When do I know if a campaign is successful or not?
A campaign proves to be successful if, at least in the first 24 hours after it is active, it generates good results based on the KPi's that are important for the objective of that campaign. But generally, if a campaign in the next 48 hours does not give results, it means that we should test other things.When should I make decisions about my campaign?
As we mentioned previously, campaigns have an activation and circulation period. They may give faster results and others may take a little longer, but if in the 48 hours since the campaign is active but we do not see that it meets our objectives, we can think about making decisions.
What are the decisions I should make if I see that my Facebook Ads campaign is not working?
The first thing we should test would be the interests of the ads, their geographical location and the platforms where we are showing them. There may be interests that are not giving results and at the same time we may be showing our ads on Facebook and perhaps they are giving greater results on Instagram or Messenger, for example.Summary:
The entire Facebook campaign is nothing more than testing, analyzing results, modifying and retesting as many times as possible.
If you want to know more about how to create your own Facebook Ads campaigns, we invite you to see the details of our Facebook Ads course. In it you will be able to learn all the secrets that exist to understand how Facebook really works and how to take advantage of it to benefit our business.