What is Data Analytics? Definition, Uses What is Data Analytics? Data Analytics is the activity of reviewing, structuring, and understanding raw data to find valuable information, make conclusions, and assist in decision-making. It involves statistical analysis, technology, and subject-matter expertise to transform data into decisive insights. Definition: Data Analytics is the process of systematic computational processing of data. It is the process of examining, cleaning, transforming, and modeling the data in a way to identify patterns, draw conclusions, and make decisions. Data Analytics Types: Descriptive Analytics – What happened? Distills past data to find trends and patterns (e.g., monthly sales reporting). Diagnostic Analytics – Why did it happen? Browses deeper into data to know reasons behind events (e.g., analysis of customer churn).